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The Business Information tab is where you tell Ring Jenny everything she needs to know about your business. The more complete and accurate this information is, the better Ring Jenny will represent you on calls. This guide walks through every section of the Business Information tab and the FAQs page.

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In This Article

  • Training Sources
  • Business Details
  • Core Services
  • Agent Knowledge
  • Business Hours
  • Service Areas
  • Agent Knowledge

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Training Sources

Training Sources tell Ring Jenny where to pull information about your business. There are two sources:
  • Google Business Profile — Ring Jenny uses your Google Business Profile to pull in your business name, address, phone number, hours, and other public details.
  • Business Website — Ring Jenny scrapes your website to build an understanding of your services, offerings, and business context.
These sources are used when you first create your account and whenever you retrain Ring Jenny. To update your training sources, click Edit in the Training Sources section.

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Retraining Ring Jenny

If your website or Google Business Profile has changed significantly, you can trigger a retrain to refresh Ring Jenny’s knowledge:
  1. Navigate to Agent Settings → Business Information
  2. Edit, then initiate a retrain
Important: When you retrain Ring Jenny, the following fields will be automatically rewritten based on information found on your Google Business Profile and website:
  • Business Name
  • Business Address
  • Business Phone
  • Business Email
  • Default Business Overview (custom/write-your-own content will NOT be overwritten)
  • Services
  • Business Hours
  • Service Areas

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Business Details

The Business Details section contains the core information Ring Jenny uses to identify and represent your business on calls.

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Name

Your business name as Ring Jenny will reference it. This is typically pulled from your Google Business Profile during setup or retraining, but you can edit it manually at any time.

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Name Pronunciation

If your business name has an uncommon or non-obvious pronunciation, use this field to spell it out phonetically so Ring Jenny says it correctly on calls. Write it the way it sounds — think of it as coaching someone who’s never seen the name before. Examples:
  • Boughton Roofing → “Bow-ton Roofing”
  • Sieczkowski & Sons → “Sitch-COW-skee and Sons”
  • Pflugerville AC Repair → “Flooga-vill AC Repair”
  • Lacoste Landscaping → “Luh-COST Landscaping”
If your business name is straightforward and commonly recognized, you can leave this field blank.

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Address

Your business’s physical address. Ring Jenny can share this with callers who ask for your location or directions.

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Business Primary Phone Number

Your main business phone number. This is the number Ring Jenny will reference if a caller asks for a callback number or your direct line.

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Business Email

Your primary business email address. Ring Jenny may share this with callers who ask how to reach you by email.

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Business Overview

A brief description of what your business does. This gives Ring Jenny a high-level understanding of your business that she can draw on naturally during calls. Write it in first person (e.g., “We’re a family-owned landscaping company…”) so Ring Jenny sounds like part of your team. Tips for a great Business Overview:
  • Keep it concise — a few sentences that capture the essence of your business
  • Mention what makes you unique or what you’re known for
  • Include your founding year, mission, or key differentiators if relevant

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Core Services

List the main services your business offers. Ring Jenny uses this to accurately answer caller questions about what you do. Be specific — instead of just “plumbing,” try listing individual services like “emergency repairs, drain cleaning, water heater installation, and repiping.” Click Edit to add or update your services at any time.

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Agent Knowledge

The Agent Knowledge box is where you can give Ring Jenny deeper, more specific information about your business beyond the basics. Think of it as business context that helps Ring Jenny sound like she’s actually part of your team when speaking with customers. This AI-generated summary is created from a full scrape of your website pages, but you have complete control to edit and refine it to include the specific details that matter most to your business.

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How Agent Knowledge Works

Agent Knowledge is written in first-person (“we are,” “we do,” “our services include”) so Ring Jenny naturally sounds like part of your team when she references this information during calls.

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What Belongs in Agent Knowledge

Agent Knowledge should contain business context and information, not instructions or call handling directions. Good examples:
  • “We specialize in luxury home sales in Scottsdale and Paradise Valley. Our agents have an average of 15 years experience.”
  • “We offer emergency plumbing services 24/7 throughout the greater Austin area.”
  • “We’re a family-owned HVAC company that’s been serving the community since 1985.”
Not the right place for:
  • “If caller asks about scheduling, transfer to reception.”
  • “Always ask for the caller’s name first.”
  • Call handling instructions or procedural prompts
Note: The system automatically removes most instructional prompting when you publish, so focus on providing rich business knowledge instead.

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Tips for Great Agent Knowledge

  • Be specific about services: Instead of “we do plumbing,” try “we offer residential and commercial plumbing, including emergency repairs, drain cleaning, water heater installation, and repiping services.”
  • Mention what makes you unique: “We’re a certified minority-owned business with 24/7 emergency service and same-day appointments available.”
  • Add relevant policies: “We offer free estimates for all projects over $500” or “All our technicians are background-checked and fully licensed.”
  • Keep it current: Update your Agent Knowledge whenever your services, hours, or coverage areas change.

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Business Hours

Set your hours of operation for each day of the week. Ring Jenny uses this information to let callers know when you’re open, and can adjust her behavior based on whether you’re currently open or closed. Click Edit to update your business hours. You can set different hours for each day or mark specific days as closed.

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Service Areas

Define the geographic areas your business serves. This helps Ring Jenny answer questions like “Do you serve my area?” or “How far do you travel?” You can list cities, counties, regions, or states depending on how your business operates. Click Edit to update your service areas.